Pitch Deck Design for The Better Company
A youthful, quirky, and professional pitch deck for a forward-thinking marketing agency.
Client: The Better Company (TBC)
My Role: Lead Graphic Designer
Objective: The project was to design a pitch deck that reflects TBC’s brand personality; youthful, professional, quirky, and out-of-the-box; while visually communicating their services, values, and vision.
While working on this project, I faced a few key challenges;
The original color palette of the brand (black and yellow) felt too rigid.
I had to find a way of balancing a professional tone with a fun, quirky visual style
Integrating real-life photography with visual storytelling through photo manipulation.
To add vibrance and flexibility without overwhelming the design, I expanded the original black and yellow palette with complementary, energetic colors. These new additions helped bring a youthful and dynamic feel to the deck while still maintaining visual harmony and brand coherence.
The brand's original typefaces lacked character and didn’t reflect its vibrant identity. I introduced Playfair Display for headings and Glacial Indifference for body text; a combination that merges classic elegance with modern minimalism. This pairing captures both the professionalism and the quirky, youthful edge the brand desired.
To bring the brand’s vision to life, I combined multiple real-life images in creative ways using Photoshop. Each composition visually reinforces the message of its slide.