The Better Company (TBC) is a bold, multicultural IT consulting and marketing agency focused on helping startups shape their digital narratives and drive business growth. Based in India, the agency is known for its unconventional, out-of-the-box marketing strategies and a global-minded team culture.

TBC needed a complete rebranding to align their visual identity with their brand philosophy of boldness, non-conformity, and global relevance. The project included: 1. Brand repositioning 2. Logo redesign 3. Full brand identity system 4. Brand guideline development 5. Pitch deck design 6. Website interface design

The Problem: 1. The original logo was generic and lacked meaning. 2. The existing identity (black & yellow) didn’t reflect their bold, multicultural brand vision. What I Did: 1. Designed a new logo that embodied their story, positioning, and global personality. 2. Developed a logo system that could scale across different brand assets. Results: 1. TBC now has a unique and recognizable logo that captures their core values. 2. The updated visual system made the brand stand out in a saturated industry. 3. Enabled stronger storytelling and emotional connection in client-facing materials.

What I Created: 1. Curated a new, expressive color palette to communicate boldness and creativity. 2. Defined a typography system that balanced clarity with character. 3. Designed custom graphic elements and patterns that echoed their unconventional strategies. 4. Art-directed brand imagery to reflect their multicultural, tech-forward essence. Results: 1. A more cohesive, distinctive, and strategic visual identity. 2. Increased brand consistency across digital and offline touchpoints. 3. Created a solid foundation for future marketing and design materials.

I delivered a comprehensive brand book covering: 1. Logo usage 2. Color application 3. Typography rules 4. Graphic patterns 5. Imagery direction Results: 1. Ensured visual consistency across all platforms and team outputs. 2. Reduced brand misrepresentation and visual errors.

Purpose: 1. To present the agency professionally and compellingly to potential clients and investors. Design Approach: 1. Clean, minimal slides paired with strategic messaging. 2. Used custom imagery that communicated the value of their services visually. Results: 1. The deck became one of their top-performing sales tools. 2. Helped land premium clients with ease. 3. Boosted credibility during presentations and client onboarding.