Social Media Creative Support for The Brand Co (TBC)

The Brand Co (TBC) is an online marketing agency serving founders, brands, and creators through personal branding, social media management, brand strategy, and campaign execution.

As a Creative Graphic Designer at TBC, I handled social media creative production for both the agency and its clients, alongside logo design and brand identity development where required.

My responsibility was simple but critical:
Ensure every visual asset aligned with brand guidelines, messaging direction, and the broader content strategy, so campaigns looked cohesive and professionally executed across platforms.

I worked closely with the social media manager, copywriter, video editor, and founders to translate content ideas into structured, on-brand visuals that complemented captions, video edits, and campaign messaging.

The goal was clarity, consistency, and reliable execution, not isolated design pieces.

Below are two client examples:

Per Annum is an alternative fixed investment platform in India.

For this client, I designed carousel posts, reel covers, and story graphics that visually supported financial messaging while maintaining brand consistency.

The focus was on:

• Presenting structured information clearly

• Maintaining visual trust through consistent layout and typography

• Ensuring educational content was easy to scan and digest

Design support included:

WishFit is a product-based fitness and wellness brand.

I collaborated with the team to create social media creatives including carousels, single-image posts, and reel covers that aligned with their brand identity and content direction.

In addition to production design, I refined elements of their visual identity such as color usage and typography application to maintain consistency across posts.

The objective was cohesive brand presentation and improved clarity across their content assets.

Design support included: